BRAND DEVELOPMENT
Brand perception map
Score by theme
Last 30 days Quality 78
Service 64
Price 52
Delivery 35
“Quality” theme rose +12% in the last week.
Use cases
Use Cases
Concrete scenarios for brand and product teams.
Scenarios
Brand perception and product development
The same data speaks two languages to two teams — marketing and product. Sorbotify delivers both, ready to use.
PRODUCT DEVELOPMENT
Automated product backlog
HIGH →
Refresh sizing chart
38/240 reviews · 15.8%
MED →
Strengthen shipping pack
19/240 reviews · 7.9%
LOW →
Monitor zipper quality
9/240 reviews · 3.7%
Sorbotify converts customer review signals into weekly prioritized action cards.
Use cases
One platform, two strategic wins
Brand Development
Make reputation management data-driven. Spot shifts in brand perception in hours, not weeks; defuse crises before they grow.
- Brand perception & reputation tracking
- Early-warning crisis management
- Voice of customer as marketing content
Product Development
Reviews aren’t just marketing data — they’re R&D data. Push recurring requests and complaints into your product backlog and build the right things in the right order.
- Feature requests & complaint clustering
- Sizing, variant and packaging insights
- Positive-review ‘things to preserve’ list
Features
From reviews to strategy, in one panel
Sorbotify doesn’t just show data — it shortens the path from insight to action.
AI-Powered Topic Extraction
Automatically clusters reviews into themes like quality, shipping, price, sizing, packaging — so you see what is growing and how fast.
Sentiment & Theme Analysis
Turkish-first NLP that understands slang, abbreviations and emoji context. Splits positive/negative signal by theme.
Trend & Early Warning
Detects sudden spikes in complaints (e.g. a new batch, a new shipping issue) within hours — long before they escalate.
Competitor Benchmarking
Continuously watches competing products in your category and extracts differentiation opportunities from their reviews.
Automated Action Recommendations
Goes beyond ‘look at this theme’. Produces concrete, prioritized actions for marketing, operations and product teams.
Multi-Marketplace, Single Panel
Trendyol, Hepsiburada, N11 and Amazon data come together in a single source of truth per brand.
Contact
Let’s start strategic analysis for your brand
We prefer direct contact over forms. Write or call us — we reply the same day.